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Tuesday, January 11, 2011

Preown This

(Comic Viewpoint)

Do you remember way back when there used to be scummy used car salesmen? These guys had a reputation for being the slimiest grease balls you could find. The used car salesman wouldn't disclose the problems with the car, they'd use any pressure sales tactic known to mankind, and it's generally believed that they'd lie to their own mothers if it'd help them make a sale.

So, I ask again, what happened to the scummy used car salesmen??

They disappeared because of innovative marketing lingo. There's no such thing as a "used" car any more. Now we have "preowned" cars. Who the heck do marketing geniuses think they are fooling? Are you ready for this quick little lesson fellow consumer.. Preowned = used. There you go, somebody had to let the cat out of the bag. I must say that with full disclosure laws and full warranties, "preowned" car salesmen aren't quite so scummy as they used to be in the olden days.

What will marketers come up with next? Maybe divorced people could call themselves "marriage-experienced".

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